Why sentiment analysis is unreliable

from The Marketing Companion · host Mark Schaefer and Tom Webster

In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.

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This episode is 39 minutes long.

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This episode was published on December 9, 2018.

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