EPISODE · Dec 9, 2018 · 39 MIN
Why sentiment analysis is unreliable
from The Marketing Companion · host Mark Schaefer and Tom Webster
In this episode, Mark and Tom dissect research indicating severe reliability problems with popular sentiment analysis algorithms. They also discuss re-branding strategy in the news, new evidence of mis-trust in corporate brands and Alexa's growing dominance.
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Why sentiment analysis is unreliable
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