Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant

Seven years ago, Nick LeRoy got fired. Today, he runs one of SEO's most trusted newsletters with over 12.5k subscribers, operates SEOjobs.com with over 200k annual sessions, and consults with enterprise brands on SEO strategy that actually moves the needle. Nick is an independent SEO consultant who helps enterprise brands turn SEO into a revenue-generating channel, not just a traffic report. He's also the mind behind SEOjobs.com and PPCjobs.com, connecting talent with opportunities, and publishes the #SEOForLunch newsletter, read by everyone from enterprise SEOs to Google employees themselves. What makes Nick different? He'll tell you the uncomfortable truths most consultants won't. Like why your 5k/month retainer probably isn't working. Or why "organic visibility captures demand; it doesn't create it." Or why SEO alone won't save a business with a shitty product. Check out these links if you want to learn more about Nick's work: - https://nickleroy.com/blog/seo-freelancing/ - https://www.seojobs.com/ - https://www.ppcjobs.com/ ▶ Let's connect! 🔗 Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ Radyant on LinkedIn: https://www.linkedin.com/company/radyant/ Nick on LinkedIn: https://www.linkedin.com/in/nickleroyseo/