Why SEO Isn’t Enough: AEO and GEO Explained Simply

from The Cambridge Marketing Podcast · host LightBlueMedia

In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.

Episode metadata supplied by the publisher feed · Published Jun 12, 2026

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Why SEO Isn’t Enough: AEO and GEO Explained Simply

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