Why September 1st Is My New Year's Day: The Decision That Doubled My Business

In today's episode on Why September 1st Is New Year's Day, Erin Bradley shares: Why she's been treating September 1st as New Year's Day since 2014, and how the Labor Day to Memorial Day marketing rhythm ends the January panic for good The story of her friend, a single mom with a 2-year-old and a 2-week-old living in her mom's basement, who closed 8 deals in 90 days and then committed to never working summers ("I sleep until 10, and then we go to the pool") Why "whatever comes after because is fear," and how the life you want is on the other side of one aligned decision The first September experiment: from 2 closings in August to 12 closings in December 2014, 8 more in January, and a business that doubled from $18M to $38M in volume in 2015 The myth that got debunked: "there's no business in the winter" The lighthouse principle: most of your business shows up out of the blue, so the only thing we script is how we manage and share our energy ("the ships come to port when the lights are on, and we turn the lights on from within") The 25% rule: 25% of people will love you no matter what, 25% never will, and 3 out of 4 people are not your right fit, so if it doesn't feel like a hell yes, it's a pass The garden analogy: uprooting what drains you and planting the hell-yes relationships Why the business is inconsistent because we are inconsistent, and how better systems, boundaries, and support create consistency Enough Already, Erin's 8-day autumn reset (September 21-30): nervous system regulation, who is your who, scheduling and boundaries, systems and automations, and enlisting help without fear Getting in the room in person: the WMN Soulful Summit in Scottsdale, October 21-24 Why "safe means same," the breakup tipping point, and how the decision to bet on yourself changes the timeline of your life About Erin Bradley Erin Bradley is a speaker and business coach, bestselling author, and host of the real estate podcast Pursuing Freedom. As a mortgage lender, Erin learned the hard way just how hard entrepreneurship and success in sales can be. From flat broke to 6 figures, and then to burnout, Erin and her team have been through it all! Erin operates under the mindset that you never give up, and you never settle, in life or in business. Anything is possible when you have the right mindset, great systems, and an amazing team. Erin is passionate about helping others design their ideal life, then create a business that is a vehicle to support that lifestyle, rather than rob you of it. And she's on a mission to help you believe in, and achieve your biggest dreams! How to Connect With Erin Bradley Business Facebook Page: https://www.facebook.com/PursuingFreedomOfficial Instagram: https://www.instagram.com/pursuingfreedomofficial/ LinkedIn Page: https://www.linkedin.com/in/erin-bradley/ Recommended Resources The Pursuing Freedom Collective - End of Summer Special: try the Collective for 30 days for just $111 with coupon code LOVE before August 31st: https://pursuingfreedom.com/collective (Hearing this after August 31st? Shoot Erin a DM on Instagram at @pursuingfreedomofficial and she'll still honor it!) Enough Already - Erin's 8-Day Autumn Reset (September 21-30): early bird pricing of $88 in the waiting room now at https://pursuingfreedom.com/enough. Enrollment opens September 10.  WMN Soulful Summit - Scottsdale, October 21-24: a 50-person women's retreat hosted by Women's Mortgage Network and facilitated by Erin, with business planning, somatic practices, and nervous system regulation. Register here: https://aimegroup.com/events/wmn-soulful-summit/#register The Freedom Audit (free download): https://pursuingfreedom.com/freedom Happiness & Fulfillment Assessment: https://pursuingfreedom.com/happiness Get a copy of Pursuing Freedom on Amazon: https://amzn.to/46o7m7z Subscribe to the Pursuing Freedom podcast on Apple Podcasts (https://podcasts.apple.com/us/podcast/pursuing-freedom/id1385086390) or Spotify (https://open.spotify.com/show/59YFf0QJ64o35Wc53JGcbi) for weekly inspiration and strategies.