Why Shipping Companies are Competing to Save Whales (and Winning) with Jess Morten

Jess Morten, Director of Marine Resource Protection with the California Marine Sanctuary Foundation, dives into how California's Blue Whales Blue Skies program is hoping to transform voluntary vessel speed reductions into a global movement. She shares how recognition drives change, achieving 70% cooperation on the California coast. Learn about how collective action reshapes ocean conservation leading to fewer whale strikes, cleaner air, a quieter ocean, and good business outcomes for large shipping companies.bluewhalesblueskies.org00:00 - Introduction to Program and Impact05:03 - Origins and Initial Program Goals07:51 - Evolution from Financial to Recognition Incentives10:22 - Environmental Benefits of Speed Reduction17:07 - Data-Driven Compliance Strategies23:07 - Program Growth and Industry Collaboration32:22 - Multifaceted Benefits for All Stakeholders42:33 - Future Plans for Global Expansion