Why Should Anyone Work Here? - Interview with Gareth Jones

Today’s interview is with Gareth Jones, Visiting Professor at the IE Business School, Madrid, and a Fellow of the Centre for Management Development at London Business School. He is also a founding partner of Creative Management Associates (CMA), a consultancy focused on organisations where creativity is a source of competitive strength. Gareth along with co-author Rob Goffee recently published a new book called Why Should Anyone Work Here? that explores what it takes to create an authentic organisation. Gareth joins me today to talk about the book, the research behind the book and the ideas within it. This interview follows on from my recent interview – Customer experience begins with the empowering of people to affect outcomes – Interview with Ian Fitzpatrick of Almighty – and is number 163 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.