Why Should I Care about Inbound Marketing? [PODCAST]

Have you heard of the term inbound marketing? According to Wikipedia, inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel. In today's podcast, I talk about the difference between inbound marketing and outbound marketing and why you should pay closer attention to inbound as a strategy to grow your business You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?=69738&refid=stpr)(where I'd LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: Best Practices for Content Marketing (http://gloriarand.com/content-marketing/) 8 Common Social Media Marketing Mistakes (http://gloriarand.com/social-media-marketing-mistakes-infographic/)