Why Shouldn't You Propose At First Sight? ft. a Chief Measurement Strategist @ Google (Neil Hoyne)

Do you judge a book by its cover? How do you avoid "proposing at first sight"? Why does our audience most often not care about what we do, and how do we effectively communicate with them anyways? What do data-oriented and technical-oriented people's unique advantages to storytelling? This week, we chat with Neil Hoyne, he who strategizes measurements at Google. Having graduated from UCLA Anderson with his MBA in the post-2008 financial crisis world, Neil entered the field of data analytics, then found his way into Google, and now works as Chief Measurement Strategist, leading meaningful consumer engagments with the world's biggest advertisers. Neil's intriguing data book, Converted: The Data-Driven Way to Win Customers’ Hearts, has come out in Feb. 2022.