Why Siete Food's Veronica Garza Doesn't Think Your Big Idea Always Needs a Business Plan

The Founder and Chief Innovation Officer for Siete Foods went from making almond flour tortillas in her kitchen to helping lead the fastest growing Latin-focused brand in food and beverage at scale. Veronica shares her initial inspiration (spoiler alert: it didn't start with a business plan!), the exercise that reshaped their brand, and the company's recent decision to take a $90 million investment. Come for the exercise that helped Vero and her family reimagine the brand.Find The Siete Table cookbook here and follow Veronica on Instagram @sietefoods. If you liked this episode, listen to Why Beauty Entrepreneur Aisha Ceballos-Crump Stepped Out on Faith and Why Designer Jen Zeano Is Building a Queer Lifestyle Brand in South Texas. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.