WHY SINNERS IS CRUSHING EXPECTATIONS | THE AFTERNOON TUNE

WHY SINNERS IS CRUSHING EXPECTATIONS | THE AFTERNOON TUNE. Hello, Tune Squad! In this episode of The Afternoon Tune, Josh, along with special guest Chris from The Black Stubs Podcast, discusses the box office success of the film Sinners, directed by Ryan Coogler and starring Michael B. Jordan and Hailee Steinfeld.Sinners, directed by Ryan Coogler and starring Michael B. Jordan, opened to a strong $45.6 million in the U.S. and Canada, outperforming expectations and topping the box office . However, some media reports highlighted that the film's $90 million production budget and additional marketing expenses meant it needed to gross between $170 million and $225 million to break even . This focus on profitability over success led to criticism from fans and industry figures.​Actor Ben Stiller publicly criticized Variety for downplaying the film's performance, tweeting, "In what universe does a 60 million dollar opening for an original studio movie warrant this headline?" . Fans echoed his sentiments, pointing out that similar successes by other films were often reported more favorably.​