Why Small Outdoor Brands Struggle to Grow Online | Beyond the Trailhead Podcast Ep. 34

In this episode of Beyond the Trailhead, I sit down with Bekah Whitney, owner and creator of Ecoteric Marketing, a marketing agency focused on helping eco-conscious outdoor brands build marketing systems that actually get executed.Bekah’s story started while living full-time on the road in a cargo trailer. She quit a stable remote job without a clear plan, picked up her first clients, and slowly built her business from freelance social media work into a full marketing agency for small outdoor brands.Now, she helps brands connect the pieces that often get separated: social media, email marketing, website messaging, blogs, customer journey, content libraries, and overall strategy.We also dive into:• Why social media alone usually isn’t enough• How small brands can stop winging their marketing• Why strategy matters before running ads• The importance of email marketing and customer journeys• Why founders need to show their face more online• How behind-the-scenes content builds trust• Why polished content is not always what performs best• The biggest mistakes small brands make with marketing• Why execution matters more than another unused Google Doc• How outdoor brands can show up consistently without losing authenticityThis episode is a great one for any small brand, creator, founder, or outdoor business trying to figure out how to grow online without feeling overwhelmed.If you’ve ever said, “We need to post more,” but had no real plan behind it… this one is for you.🌿 Connect with Ecoteric MarketingWebsite: https://ecotericmarketing.comContact: https://ecotericmarketing.com/contactInstagram: https://www.instagram.com/ecotericmarketingEcoteric Marketing focuses on social media management, email marketing, blog writing, content creation, and marketing strategy for eco-conscious outdoor-focused companies.Listen to Beyond the TrailheadYouTube: https://youtube.com/@BeyondthetrailheadApple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-trailhead/id1860050826Spotify: https://open.spotify.com/show/11g9jx9Oyd2YSHipi0mmDy?si=72d97f11c5f64ea6Instagram:https://www.instagram.com/beyondthetrailheadpodcastWebsite: https://obristimagery.comFor those asking about safety gear we use outdoors you can get 15% off Overwatch x Rescue with code BEYOND15.