Why Smart People Fall for Deepfakes with Perry Carpenter

What if the most sophisticated attack has nothing to do with your firewall? In a world where AI can clone voices, re-lip-sync politicians, and spread a fake newscast to 200,000 people in days, the real target has always been your brain. Ron sits down with Perry Carpenter, Chief Deception Strategist at KnowBe4, to unpack why we're still getting fooled in 2026  and what we can actually do about it. Perry gets into the neuroscience behind why our brains are wired the way they are, how attackers exploit that, and what it really takes to build better instincts in a world full of AI-generated content. You'll also want to stick around for the live demos, where Perry breaks down why they worked and how to spot the tells.  Impactful Moments 00:00 - Introduction 02:15 - The myth: smart people don't get fooled 05:20 - Flashback segment: the Ireland deepfake and why it went viral 06:15 - Guest introduction: Perry Carpenter  09:50 - Exploiting cultural bias and tribal instincts 13:45 - Live deepfake demo: face and body replacement in real time 15:30 - Synthetic media vs. deepfake: what's the difference? 20:40 - Breaking down a deepfake: what made it convincing 23:00 - Overproof: why bad deepfakes try too hard 27:15 - System 1 vs. System 2 thinking in cybersecurity 29:45 - The FAIK framework: freeze, analyze, investigate, know 32:40 - Ron's closing reflection Links Connect with our guest, Perry Carpenter, on LinkedIn: https://www.linkedin.com/in/perrycarpenter Check out our upcoming events: https://www.hackervalley.com/livestreams  Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com  Become a sponsor of the show: https://hackervalley.com/work-with-us/