EPISODE · May 13, 2026 · 19 MIN
"Why Smart People Stay Broke"
from ScaleUp Stories · host ScaleUp Stories
Episode: 33 Title: Why Smart People Stay Broke Host: Sakil Guest: Zara — Behavioral scientist, founder of a $15M ARR company, and advisor to high-IQ founders who struggle with wealth building. Her research reveals that intelligence actually hinders wealth accumulation because smart people overthink problems that have simple solutions, and they're too creative to stick with boring winning strategies.
What this episode covers
Episode: 33 Title: Why Smart People Stay Broke Host: Sakil Guest: Zara — Behavioral scientist, founder of a $15M ARR company, and advisor to high-IQ founders who struggle with wealth building. Her research reveals that intelligence actually hinders wealth accumulation because smart people overthink problems that have simple solutions, and they're too creative to stick with boring winning strategies.
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"Why Smart People Stay Broke"
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