Why Smart People Still Lose Deals — And How to Stop It

Most deals don’t fail on price — they fail on people. In this episode, Kwame sits down with Michiel Koopman, former Dutch soldier and current Head of Trading at Google, to break down why deals collapse even when everything looks good on paper. You’ll learn how ego, weak relationships, and a lack of empathy quietly sabotage negotiations — and what to do instead. Packed with real stories and powerful insights, this conversation will make you rethink how you approach every deal. Follow Michiel Koopman on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!