Why Social Care Doesn’t Belong in Marketing

We need to talk about the silent risk happening on your social media team.In this episode, I unpack the very real consequences of treating social care like social media marketing. You’ll find out why this structural misalignment creates burnout, buried risks, and missed opportunities.I also share how we got here and why fixing this isn’t about your people or your tools, it’s about your setup. If your social team is being measured by engagement but handling service issues, this one’s for you.Mentioned in This Episode:The State of Social Care Report 2026Leave a Review:Enjoying the show? Leave a rating at ratethispodcast.com/smcx to help more leaders find their way to better social care.