Why Social Media is NOT a Marketing Strategy (with Ruthie Sterrett)

Social media alone is not a marketing strategy, but what do you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.Specifically, Ruthie shares the:role of social media in a marketing strategy.components of a high-performing marketing strategy.how to be consistent on social media.Mentioned in This Episode:Connect with Ruthie on InstagramWork with RuthieAbout Ruthie:Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.