Why Social Media Is Still the Biggest Opportunity in Business: Jake Kurtz episode artwork

EPISODE · Mar 13, 2026 · 53 MIN

Why Social Media Is Still the Biggest Opportunity in Business: Jake Kurtz

from The Elliott Caldwell Podcast: On Successful DNA · host Elliott Caldwell

🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you:https://e0jcghoxv59.typeform.com/to/t4BDOZGNWelcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.Jake Kurtz is the founder of Brick Media, one of Tampa Bay’s fastest growing social media agencies helping brands dominate attention online. In this episode, Jake shares the story of how a corporate marketing job, a few LinkedIn posts, and a leap of faith turned into a company with more than 20 employees and clients ranging from local brands to major organizations like The Florida Aquarium.Jake breaks down the early days of starting Brick Media from a laptop in coffee shops, the moment a single conversation with a successful entrepreneur gave him the confidence to go out on his own, and how he slowly turned freelance clients into a real agency. He explains why narrowing focus to one service social media management became the turning point that allowed the company to scale and become the go to social media partner for businesses across Tampa Bay.We also dive deep into the future of social media and marketing, how AI will reshape attention and content creation, why businesses are still making outdated marketing decisions, and why personal branding is becoming one of the most important assets any entrepreneur can build.Jake also shares his leadership philosophy behind building a strong team, why trust and autonomy are critical for culture, how he thinks about work-life balance as a founder, and why the most successful people he knows share the same traits of accountability, conviction, and a relentless bias toward action.This is a powerful conversation on entrepreneurship, personal branding, leadership, and how attention and content are reshaping the future of business.📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/  🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/ 🌐 More about The Rise Collective: https://rise-collective.com/  🔑 Explore BnB Turnkey: https://bnb-turnkey.com/  📩 Subscribe to the STR Report newsletter: https://thestrreport.com/  📲 Follow Jake: Instagram https://www.instagram.com/thejakekurtz/LinkedIn: Jake Kurtz

🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you:https://e0jcghoxv59.typeform.com/to/t4BDOZGNWelcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.Jake Kurtz is the founder of Brick Media, one of Tampa Bay’s fastest growing social media agencies helping brands dominate attention online. In this episode, Jake shares the story of how a corporate marketing job, a few LinkedIn posts, and a leap of faith turned into a company with more than 20 employees and clients ranging from local brands to major organizations like The Florida Aquarium.Jake breaks down the early days of starting Brick Media from a laptop in coffee shops, the moment a single conversation with a successful entrepreneur gave him the confidence to go out on his own, and how he slowly turned freelance clients into a real agency. He explains why narrowing focus to one service social media management became the turning point that allowed the company to scale and become the go to social media partner for businesses across Tampa Bay.We also dive deep into the future of social media and marketing, how AI will reshape attention and content creation, why businesses are still making outdated marketing decisions, and why personal branding is becoming one of the most important assets any entrepreneur can build.Jake also shares his leadership philosophy behind building a strong team, why trust and autonomy are critical for culture, how he thinks about work-life balance as a founder, and why the most successful people he knows share the same traits of accountability, conviction, and a relentless bias toward action.This is a powerful conversation on entrepreneurship, personal branding, leadership, and how attention and content are reshaping the future of business.📲 Follow Elliott on IG: @elliottcaldwell https://www.instagram.com/elliottcaldwell/  🏡 Follow The Rise Collective: @the_rise_collective_ https://www.instagram.com/the_rise_collective_/ 🌐 More about The Rise Collective: https://rise-collective.com/  🔑 Explore BnB Turnkey: https://bnb-turnkey.com/  📩 Subscribe to the STR Report newsletter: https://thestrreport.com/  📲 Follow Jake: Instagram https://www.instagram.com/thejakekurtz/LinkedIn: Jake Kurtz

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Why Social Media Is Still the Biggest Opportunity in Business: Jake Kurtz

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🔑Ready to learn how to invest in Airbnb, hassle-free? Fill out this form and our BNB Turnkey Team will reach out to you:https://e0jcghoxv59.typeform.com/to/t4BDOZGNWelcome to The Elliott Caldwell Podcast on Successful DNA — the show where driven...

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