Why Social Media Is Your New Digital Storefront w/ Brittany Good

Think social media is optional? Think again. In this episode, social media strategist Brittany Good joins Business Over Cocktails to bust the most common myths holding small business owners back online. From the power of visual storytelling to why your Instagram is your new storefront, this conversation breaks down what actually drives sales and what doesn’t. You’ll learn how to audit your own profile, create connections through content, and build trust without chasing trends.Episode Highlights:The biggest myths small business owners believe about social mediaWhy your Instagram profile functions as a second storefrontThe difference between going viral and gaining real leadsHow to quickly audit your social media for clarity and trustSimple strategies to show up authentically without burning outChapters:00:00 – Busting Social Media Myths01:45 – Turning Your Instagram Into a Storefront06:10 – Building Trust & Creating Authentic ContentConnect with Brittany Good:Website: www.sociallygood.net Book a call: https://sociallygood.hbportal.co/public/68825d8140502e00193bfe82/1-Schedule_an_intro_callPortfolio: https://www.canva.com/design/DAG0AjIAbws/CEM3GFqT4-h3k_ascQGUUA/view?utm_content=DAG0AjIAbws&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h33730512ad&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnx7ozR1AIkTIwuSMCUFQPVPt5IC0hhLuc76VtIh_XHXBUFQ57LDhXCXWTqVU_aem_yEIfE4jB8LoycNRnyXccQgInstagram: https://www.instagram.com/im.socially.good/This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.