Why Social Selling Is A Fundamental Part Of Your GTM Strategy

from B2B Social Growth: Presented By Tribal Impact

Did you know that 76% of buyers are ready to have sales conversations on social media? Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:Identifying your target marketsUsing social selling techniques for account researchHiring dedicated 'social sellers' and expanding the programChanging mindsets and getting buy-inIs attending events still essential for the modern salesperson?

What this episode covers

Did you know that 76% of buyers are ready to have sales conversations on social media? Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics: Identifying your target marketsUsing social selling techniques for account researchHiring dedicated 'social sellers' and expanding the programChanging mindsets and getting buy-inIs attending events s...

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Why Social Selling Is A Fundamental Part Of Your GTM Strategy

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This episode is 40 minutes long.

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This episode was published on December 1, 2022.

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