Why Social Selling Is A Fundamental Part Of Your GTM Strategy
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Why Social Selling Is A Fundamental Part Of Your GTM Strategy" was published on December 1, 2022 and runs 40 minutes.
December 1, 2022 ·40m · B2B Social Growth: Presented By Tribal Impact
Summary
Did you know that 76% of buyers are ready to have sales conversations on social media? Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics: Identifying your target marketsUsing social selling techniques for account researchHiring dedicated 'social sellers' and expanding the programChanging mindsets and getting buy-inIs attending events s...
Episode Description
Did you know that 76% of buyers are ready to have sales conversations on social media?
Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:
- Identifying your target markets
- Using social selling techniques for account research
- Hiring dedicated 'social sellers' and expanding the program
- Changing mindsets and getting buy-in
- Is attending events still essential for the modern salesperson?