Why Social Selling Is A Fundamental Part Of Your GTM Strategy

Did you know that 76% of buyers are ready to have sales conversations on social media?  Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics:Identifying your target marketsUsing social selling techniques for account researchHiring dedicated 'social sellers' and expanding the programChanging mindsets and getting buy-inIs attending events still essential for the modern salesperson?