Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable" was published on October 26, 2022 and runs 40 minutes.
October 26, 2022 ·40m · B2B Social Growth: Presented By Tribal Impact
Summary
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing: The relationship between content creation and social selling How do you encourage sales to share an...
Episode Description
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage.
Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry.
We'll be discussing:
- The relationship between content creation and social selling
- How do you encourage sales to share and create content?
- Challenges specific to the IT industry
- Achieving buy-in and measuring ROI