Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable

Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing:The relationship between content creation and social selling How do you encourage sales to share and create content? Challenges specific to the IT industry Achieving buy-in and measuring ROI