Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable

from B2B Social Growth: Presented By Tribal Impact

Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing:The relationship between content creation and social selling How do you encourage sales to share and create content? Challenges specific to the IT industry Achieving buy-in and measuring ROI

What this episode covers

Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing: The relationship between content creation and social selling How do you encourage sales to share an...

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Why Social Selling Needs Employee-Generated Content In The IT Industry With Chris Kim From Airtable

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This episode is 40 minutes long.

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This episode was published on October 26, 2022.

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