Why Some Ag Startups Succeed… and Others Fail | Brennan Costello - The Combine

Why do some ag startups take off while others struggle to gain traction? In this episode of Building Nebraska, we sit down with Brennan Costello, Director of The Combine at Nebraska Innovation Campus, to talk about what separates successful ag entrepreneurs from the rest. Costello shares lessons from working with founders across the ag tech space, including why testing ideas in the real market — even when it’s uncomfortable — is critical to building a business that lasts. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.