Why SOME content-led businesses cannot lose against cheaper competitors

Get my podcast lead gen system here: https://bnce.link/MePu3TNv⁠Everyone's bragging about replacing their team with AI. Same ones who'll end up being replaced for using AI too much.I can easily name four tools who can write my LinkedIn content so I don't have to. Three of those sound exactly the same.We’re so much into this AI FOMO that we act like commoditization doesn’t exist. Reality is that AI gold rush literally accelerated it.The paradox is that differentiating yourself isn’t out of reach for any of us. That’s something I learned during my conversation with Barry LaBov.Barry and I went deep on:00:00 The importance of differentiation in a commoditized world06:24 How to find your uniqueness13:58 How to find your podcast positioning20:21 How to use many content assets and platforms to grow26:55 How to grow a podcast on Youtube30:53 The critical mistake that podcasters must avoid36:56 What’s better than moving listeners to your websiteGet Barry’s “The Power of Differentiation” book: https://bnce.link/ycAlnrQXListen to Barry’s podcast: https://bnce.link/4v2pjAmtCheck Barry’s agency website: https://bnce.link/si43vKrnConnect with Barry on LinkedIn: https://bnce.link/JhfTlGv5Connect with me Loïc on LinkedIn: https://bnce.link/pvNo8EzyCheck the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/YXNLmwhXGet my podcast lead gen system here: https://bnce.link/MePu3TNv