Why Sony Launched Soneium, an Ethereum L2, and Blacklisted Some Memecoins - Ep. 767

This week, Sony launched the mainnet for Soneium, its Ethereum Layer 2 blockchain built on the OP Stack from Optimism. Soneium is designed to support creators, developers, and fans through tools like Sony’s NFT-based Fan Marketing Platform and Soneium Spark. However, Soneium’s launch has sparked controversy. Its decision to blacklist some memecoins—over intellectual property concerns—has raised questions about the balance between decentralization and protecting creators’ rights. Even Ethereum co-founder Vitalik Buterin weighed in, highlighting the tradeoffs businesses face in Web3. Sota Watanabe, CEO at Startale, took a quick interview to clear up the misunderstanding about IP infringement. He also explains the vision for the platform and what’s next for Soneium in entertainment and finance. Plus, at the end of the episode, Laura speaks to Ari Gore, head of communications at Zengo Wallet, about protecting your private keys and your cryptocurrencies from natural disasters. Show highlights: 01:52 Why Sony decided to launch a layer 2 on Ethereum 05:39 How Soneium will work with creators to support them 11:29 Sota’s response to the backlash about blacklisting memecoins 18:46 How Soneium’s technical implementation protects IP rights 23:56Why Soneium attracts people from certain demographics 27:05 What the L2 blockchain will focus on next 27:05 Tips to protect your crypto safe from natural disasters 34:47 News Recap Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com Thank you to our sponsors! Stellar Build Better Quai Network Polkadot Guests Sota Watanabe, CEO at Startale Ari Gore, head of communications at Zengo Wallet Links Soneium Mainnet: Invoking Emotion And Empowering Creativity Tweet by PopPunkOnChain Tweet by 0xKawz Tweet by Vitalik  Tweet by donnoh_eth Soneium's Philosophy for Responsible Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices