Why Southwest Just Handed Its Biggest Competitors Exactly What They Wanted!

For 54 years, Southwest Airlines had one rule that made it untouchable: open seating, free bags, no change fees. Then, in a single year, it threw all of it away and called it progress.In this video, we break down how Elliott Investment Management's $2 billion activist stake forced Southwest to abandon the identity that made it America's most loved carrier. From Herb Kelleher's founding vision to 47 consecutive years of unbroken profitability and how one hedge fund dismantled it in monthsWhat's in this video 🔵 How Southwest built a profit machine nobody could copy🔵 Why COVID cracked the model that survived every other crisis🔵 Elliott's playbook: boardroom takeover, mass layoffs, bag fees🔵 The $1.5 billion gamble on assigned seating🔵 What happens when an airline loses the one thing that made it specialThe stock is up 23%. Investors are celebrating. But the harder question remains: when Southwest no longer offers anything uniquely Southwest is it still an airline people actually care about?