Why Sports Fans Have More Friends With Ben Valenta and David Sikorjak

Can being a sports fan make you happier? Research says yes, and this week, David Sikorjak and Ben Valenta, authors of the new book, Fans Have More Friends, explain why. These two strategies and analytics experts are die-hard sports fans who set out to prove their hypothesis that being a sports fan leads to happiness. In this episode, they share what they’ve learned and tell you why cheering on your favorite team is doing more for you than you might have realized. In this episode, you’ll learn: Why sports fans show higher levels of happiness. The importance of “passing down” fandom within families. How sports fandom can help overcome polarization.