Why St. Pete Is Perfect For Small Businesses

Zach Pace and Rachelle Tomushev are the co-founders of Volta Wine & Market, a new wine shop, gourmet market, and wine bar opening at 400 Central in downtown Saint Petersburg, with Zach bringing sommelier experience and a Michelin hospitality background and Rachelle helping shape the brand, operations, and customer experience.0:00 - Volta Wine & Market intro9:08 - Florida vs. California business climate11:29 - Signing the lease journey17:33 - Choosing 400 Central location26:50 - Founding partners' dynamic40:05 - Food and beverage menu43:07 - Wine sourcing philosophy54:44 - Pricing and accessibility1:01:03 - Curated water selection