Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.