Why sticking to the script can often do a disservice to you

Returning to the Killer Media Sales Podcast for the second time, Australian Radio Network sales director of agency Jamie Wood joins hosts Russell Stephenson and Alex Whitlock to unpack how the ability to be able to think on your feet is so imperative in the sales sector. Jamie will discuss his past career as a musician and in doing so liken the sales industry to the spontaneity and creativity of the arts sector, while also revealing why it is often those who "stick to the script" and never add any flair to their delivery that don't make it. He will explain how client objections are something that should always be handled organically, and why you should "lean in", let the client articulate their thoughts and let that shape the direction of the conversation. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales. www.killermediasales.com