Why Sticky Notes and Spreadsheets are not a CRM

How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:Ron Pretzie, Sr. Enterprise Account Executive at ProlifiqAndy Keehn, Director, Demand Generation at ProlifiqDave Sheer, Retired VP/CEO at The Steel Supply Company Join us as we discuss:What a great CRM can really do for a businessWhy reps are reluctant and how to persuade themPitching a CRM to the C-SuitePractical tips for getting started Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.