Why Storytelling is a Marketing Superpower

In this episode, we sit down with Leslie Goltz, award-winning brand builder, marketing strategist, and CMO of Roots Canada, former Unilever GM (Dove brand), to uncover what it really takes to create an iconic brand.From launching new brands to revitalizing declining ones, Leslie shares the secrets behind effective storytelling, emotional connection, and leadership in marketing. Now, as she elevates a renowned Canadian brand on the global stage, she’s revealing what it takes to build a brand that truly stands the test of time.Key Takeaways:The art of brand storytelling and why it mattersHow to balance creativity and strategy for marketing successThe leadership mindset needed to build and grow strong brandsWhy emotional connection is key to consumer loyaltyHow digital-first marketing is shaping the future of brandingDon’t miss this insightful episode—perfect for marketers, entrepreneurs, and brand enthusiasts alike!