Why Storytelling Is the Real PMM Strategy | Komal Ahuja on Product Marketing & GTM Alignment

“We’re not just launch support. We’re the bridge between product, sales, and the customer.” – Komal AhujaIn this episode of Behind the Brief, Shruti Verma speaks with Komal Ahuja, Product Marketer at Zuora, about what it actually means to drive product marketing from the inside.This isn’t just about decks or launches — it’s about trust, storytelling, and strategy.🔹 How product marketers drive internal alignment🔹 Storytelling as a tool for GTM clarity and cross-functional buy-in🔹 Building enablement content that sales wants to use🔹 Why curiosity and calculated risks matter in marketing careers🔹 Komal’s pivot from content strategist to PMM — and what she learned along the wayWhether you're early in your PMM journey or deep in the GTM trenches, this one’s packed with honest insights, strategy, and lived experience.🎧 Follow and rate the show for more real conversations on product marketing, storytelling, and go-to-market execution.#ProductMarketing #PMM #GoToMarket #MarketingPodcast #Storytelling #SalesEnablement #InternalMarketing #KomalAhuja #BehindTheBrief Get full access to The PMM Brief at pmmshruti.substack.com/subscribe