Why Strategic RevOps is Critical for Modern Businesses with Craig Rosenberg, Chief Platform Officer at Scale Venture Partners

Craig, Chief Platform Officer at Scale Venture Partners, manages the Scale GTM Platform which leverages data and community to deliver the expertise SaaS companies require in their move from founder-led growth to becoming a repeatable high-growth GTM machine. Previously, he was Distinguished Vice President in the Sales Practice for Gartner, where he advised revenue leaders on strategic decisions and wrote innovative research on new GTM strategies. In this episode, he talks about the evolution of RevOps into a more strategic operating model that improves overall business performance by optimizing processes and aligning GTM teams. He also touches on the challenges of managing multiple revenue streams, the role of metrics in aligning departments, and how RevOps can help businesses better understand and support their buyers by being more data-driven.