Why Stun Became Known

After more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known.  In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand strategy and creative marketing. Known Partner Jacob Harris fills in the blanks on how brands will benefit from this data-driven approach. Editor’s note: This conversation was recorded on March 10 just as coronavirus was really ramping up in the US. While we discuss what is happening in the world, as a society we were still a few days away from the mass cancellations, voluntary quarantining and social distancing that has taken hold now.