Why Successful Technical Companies Rely on Content Marketing

 Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll find an impressive career in B2B marketing and you may even notice that many of his roles lean heavily on content marketing. Craig is no stranger to the power and success a content marketing strategy can bring to an organization. I brought Craig on the podcast to talk about his career and his content marketing strategies over the years - everything from research to product launches, to creating a physical magazine to place in distribution centers. During the episode we talk about ways to convince leadership that content marketing is a winning strategy to break into markets, gain market share, and build trust and leave a lasting impression with your audience.We talk about Craig's current role, and how he's using content marketing to foster trust and brand awareness while breaking into a market where you're not well known. As a true content marketing expert, I couldn't wait to get his opinion about the following topics:Content repurposingBrand and messaging developmentBuyer personasCollateral vs. contentService matter expertsSpokespeople and thought leadershipThis episode is a content marketing masterclass. Listen now to learn from a true champion of content marketing.ResourcesConnect with Craig on LinkedInConnect with Wendy on LinkedInRelated Content: 10 Activities to Include in Your B2B Content Marketing StrategyRelated Content: An Engineers Guide to B2B Content MarketingTREW Services: Content Marketing for Engineering CompaniesConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.