Why Sustainability Is the Future of Apparel: How New Laws & Tariffs Are Changing the Industry

Why Sustainability Is the Future of Apparel: How New Laws & Tariffs Are Changing the Industry Fast fashion is losing its grip and the shift is accelerating...FAST. In this episode of The Business of Apparel, Rachel breaks down the rising tide of sustainability in the fashion industry. From changing tariff laws to game-changing EU regulations and the fall of influencer-driven fast fashion, the apparel landscape is undergoing a major shake-up. Whether you're an emerging brand or a seasoned entrepreneur, you'll learn what these shifts mean for your business and how to build a brand that lasts. Rachel reveals sustainability practices beyond fabrics (think: 3D prototyping, QR code labeling, and ethical operations), and urges founders to prepare for the new transparency standards coming soon. Plus: why marketing your slow fashion process is more powerful than you think and how to avoid the legal risks of greenwashing. In this episode, you'll hear: - How new tariffs are making fast fashion more expensive - EU regulations banning influencer fast fashion endorsements - Why slow fashion is gaining a competitive edge - The risks of greenwashing and how to avoid legal pitfalls - Sustainable practices beyond materials (fit, prototyping, marketing) - How to tell your slow fashion story to earn trust and loyalty   Join The Board here: https://www.thebusinessofapparel.com/the-board   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.