Why Sustainability Will Survive Trump, welcoming the backlash and the Batman paradox - John Friedman

This week on the Net Zero Business Podcast, I'm joined by leading US Sustainability thinker, author and fractional CSO John Friedman. We cover a huge range of issues including the impending Trump administration, why we are getting a backlash and John's Batman analogy. We also cover why your employees should be your primary audience, what a fractional CSO is, and talk about John's book, Managing Sustainability: First Steps to First Class.This podcast is brought to you by Terra Infirma Ltd – Bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.