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Why Sustainable Product Innovation Should Serve Your Customer’s Supply Chain episode artwork

EPISODE · Jan 31, 2023 · 33 MIN

Why Sustainable Product Innovation Should Serve Your Customer’s Supply Chain

from The Kula Ring · host Kula Partners

In this episode of The Kula Ring, Sylvain Marseille, VP of Marketing and New Product Development at Pelton Shepherd shares why understanding the pain points along a customer’s whole supply chain is essential when innovating a new sustainable product. He discusses the importance of a long term vision when it comes to developing sustainable products and why your actions should be driven by what the customer needs to build a stronger brand.

What this episode covers

In this episode of The Kula Ring, Sylvain Marseille, VP of Marketing and New Product Development at Pelton Shepherd shares why understanding the pain points along a customer’s whole supply chain is essential when innovating a new sustainable product. He discusses the importance of a long term vision when it comes to developing sustainable products and why your actions should be driven by what the customer needs to build a stronger brand.

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Why Sustainable Product Innovation Should Serve Your Customer’s Supply Chain

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 33 minutes long.

When was this The Kula Ring episode published?

This episode was published on January 31, 2023.

What is this episode about?

In this episode of The Kula Ring, Sylvain Marseille, VP of Marketing and New Product Development at Pelton Shepherd shares why understanding the pain points along a customer’s whole supply chain is essential when innovating a new sustainable...

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