Why Swimming Lessons Save Lives (and Build Businesses)

In this episode I speak with Glynis Sheppard, founder of Swim with Style, who has spent nearly three decades teaching children and adults not just how to swim — but how to stay safe in water.We talk about her journey from teaching her first five-metre swimmers to building a nationwide franchise, why water safety matters more than ever, and the surprising lessons she’s learned along the way (including fainting lifeguards and the “loveliest accident” of franchising).If you’ve ever thought about starting a business, or simply believe swimming is one of the most important life skills we can give our kids, this is one for you.Timestamps:00:00 – Why water safety matters from day one01:30 – Meet Glynis and the story of Swim with Style03:00 – Falling in love with swimming and teaching04:30 – Why swimming should be encouraged for every child06:00 – A real-life story of safety skills saving a child09:30 – Health benefits of swimming for all ages11:15 – Why swimming is a true “switch-off” sport13:00 – The importance of climbing out without steps15:15 – Building a swimming business and franchise19:30 – The challenges and support of growing a franchise21:30 – Who saves the lifeguard? An unexpected story23:30 – Expansion, new venues and future growth26:30 – Advice for anyone starting a business28:20 – Final reflections and inspiration