Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar episode artwork

EPISODE · Feb 27, 2026 · 27 MIN

Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar

from The Customer Commerce Podcast · host StoreConnect

Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce.What you'll learn:Why "connectors" are just duct tape for your business.Is attending massive events like Dreamforce actually worth your budget?How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind.Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce.What you'll learn:Why "connectors" are just duct tape for your business.Is attending massive events like Dreamforce actually worth your budget?How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind.Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

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Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar

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How long is this episode of The Customer Commerce Podcast?

This episode is 27 minutes long.

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This episode was published on February 27, 2026.

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Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.We’re kicking Season 3 of The Customer Commerce with “Steve energy"...

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