EPISODE · Aug 3, 2026 · 44 MIN
WHY TALENTED GHANAIAN CREATORS STAY INVISIBLE AND UNDERPAID | LOIS DOGBE
from DIVERSIFIED GAME · host Kellen Kash Cache Coleman
WHY TALENTED GHANAIAN CREATORS STAY INVISIBLE AND UNDERPAID | LOIS DOGBE✋🏿 Learn the mindset and moves that lead to real results. More: http://diversifiedgame.com/Lois Mawani Dogbe, Programs Manager at Damsyn Media in Accra, Ghana, joins Kellen Coleman on the Diversified Game Podcast to reveal what it takes to build a career in media, technology, and content production.Lois shares how she went from journalism school to working in technology and virtual assistance before being pulled back into Ghana’s media industry. She explains how international experience, technical skills, AI, networking, and real-world production knowledge helped her become a stronger media professional.This conversation also exposes why talented African creatives are often underpaid, how international clients negotiate production prices, and why professionals must understand their value without pricing themselves out of business.You will learn:• Why many talented Ghanaian creators remain behind the camera• How Lois moved from media into technology and back into media• Whether a communication degree is still necessary in the AI era• How African production companies price international clients• Why networks and word-of-mouth still generate major opportunities• How Damsyn Media is reinvesting revenue into a production school• Why helping clients build their brands while neglecting your own is dangerous• Why African filmmakers must own and tell the stories of African leadersGUESTLois Mawani DogbePrograms Manager, Damsyn MediaLinkedIn: https://www.linkedin.com/in/lois-dogbe-58693614bFind Damsyn Media across social platforms by searching “Damsyn Media.”HOSTKellen Coleman, M.A.Diversified Game Podcasthttp://diversifiedgame.com/https://colemanprfirm.com/https://www.millionairex.ai/SUBSCRIBEhttps://www.youtube.com/@DiversifiedGamePodcast/?sub_confirmation=1SUPPORT THE PODCASThttps://www.patreon.com/profile?u=15553364STAY CONNECTEDFacebook: https://web.facebook.com/GAMEDIVERSIFIED/X: https://x.com/gamediversifiedLinkedIn: https://www.linkedin.com/company/gamediversifiedWebsite: http://diversifiedgame.com/Business inquiries: [[email protected]](mailto:[email protected])CHAPTERS0:00 Lois Mawani Dogbe Introduces Herself0:53 Welcome to Diversified Game2:00 Ghana’s Growing Media Industry7:14 Lois’ Journey From Journalism to Technology11:00 Is a Communication Degree Still Necessary?12:28 Using AI for Content and Books17:14 Why Ghanaian Creatives Are Underpaid19:54 Pricing International Media Clients24:43 Using Global Networks to Set Your Prices26:38 Giving Back to the Community28:07 Why Word-of-Mouth Still Wins Business30:40 Reinvesting Profits Into a Production School32:46 Building Clients’ Brands While Neglecting Your Own36:10 Ghana’s Expanding Creative Talent39:34 Africa Must Tell the Stories of Its Leaders41:03 Connect With Lois and Damsyn Media41:33 Final Game and Call to ShareWATCH NEXTFull interviews: https://www.youtube.com/@DiversifiedGamePodcast/videosShorts: https://www.youtube.com/@DiversifiedGamePodcast/shortsRELATED PHRASESGhana media industry, African content creators, Ghana film production, African media business, AI and media careers, international client pricing, content production Ghana, Damsyn Media, Lois Dogbe, Kellen Coleman, Diversified Game Podcast#LoisDogbe #GhanaMedia #AfricanCreators #ContentCreation #MediaBusiness #ArtificialIntelligence #DiversifiedGamePodcast #KellenColemanDGP-LOIS-DOGBE-GHANA-MEDIAASSET STACK: FULL INTERVIEW | AUDIO PODCAST | SHORTS | QUOTE CLIPSPOSITIONING: GHANA MEDIA | AI | GLOBAL BUSINESS | CREATOR OWNERSHIPMONETIZATION: PRODUCTION | SOCIAL MEDIA MANAGEMENT | TRAINING | CONSULTINGCLIPS: PRICING | AI | PERSONAL BRAND | AFRICAN STORYTELLINGDGP&x%
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WHY TALENTED GHANAIAN CREATORS STAY INVISIBLE AND UNDERPAID | LOIS DOGBE
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