EPISODE · Jun 4, 2025 · 45 MIN
Why Taprooms Are Beating Pubs – with Laura Emson (Women on Tap, CAMRA)
from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver
Why are more drinkers choosing taprooms over traditional pubs? It’s not just about the beer. 🍻🏠In this episode, I’m joined by Laura Emson, taproom inclusivity consultant, CAMRA exec, and Women on Tap board member, to explore how taprooms are redefining hospitality, inclusivity, and customer experience.We cover:– What makes taprooms feel more welcoming than pubs– Small layout changes that make a big difference– Why bar stools might be holding your brand back– How staff shape brand perception and loyalty– The power of community, vibe, and purpose-built space– What pubs can still teach us, and how to blend both worlds👉 Whether you’re opening your first taproom or refreshing your space, this episode is full of big ideas and practical tools to help you level up.
What this episode covers
Why are more drinkers choosing taprooms over traditional pubs? It’s not just about the beer. 🍻🏠In this episode, I’m joined by Laura Emson, taproom inclusivity consultant, CAMRA exec, and Women on Tap board member, to explore how taprooms are redefining hospitality, inclusivity, and customer experience.We cover:– What makes taprooms feel more welcoming than pubs– Small layout changes that make a big difference– Why bar stools might be holding your brand back– How staff shape brand perception and loyalty– The power of community, vibe, and purpose-built space– What pubs can still teach us, and how to blend both worlds👉 Whether you’re opening your first taproom or refreshing your space, this episode is full of big ideas and practical tools to help you level up.
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Why Taprooms Are Beating Pubs – with Laura Emson (Women on Tap, CAMRA)
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