Why Taste Matters More Than Ever in the Age of AI, with Aporva Baxi

Today's guest is Aporva Baxi, co-founder of DixonBaxi, one of the world's most respected branding agencies. Our host and founding editor Katy Cowan recently spent some time at their London studio, having a proper nosey at how they work. And what stayed with us wasn't just the output, it was the thinking behind it. The curiosity, energy, and that constant push to evolve. So in this episode, we get into all of it. AI, of course. The pace of change. And this idea that keeps coming up right now… that when everyone has access to the same tools, what really sets you apart is your taste. We talk about the risk of everything starting to look the same. Why originality still matters. And how to hold onto your voice when the world is moving this fast. It's a big conversation. But, as we've come to expect from Aporva, it's also an optimistic one. It's about possibility and making things. About not waiting around for permission. So if you've been feeling a bit unsure about where you fit into all of this, this one might just give you a boost.