EPISODE · Apr 29, 2026 · 22 MIN
Why Tech Transformations Fail: Be Soft on People, Hard on Systems - Simon Copsey | Ep 160
from The Iferia Techcast · host Ezekiel Iferia
Simon Copsey is a delivery and transformation consultant who helps senior leaders unwind complex organizational obstacles in weeks, not years. Starting his career as a full-stack developer in the tech trenches, Simon shifted his focus from the code on the screen to the human systems behind it. Today, he uses modern management theory and the scientific method to help teams deliver better software to customers sooner. In this episode, Simon explains why throwing new technology at a broken process is a massive mistake—technology doesn't fix dysfunction, it just cements it. He shares how reading Eliyahu Goldratt's *The Goal* transformed his approach to diagnosing company issues, shifting from treating isolated symptoms (like high attrition or tech debt) to identifying the single underlying root cause, which is often a lack of an agreed-upon goal. Simon also opens up about his early failures as a micromanaging boss and why transitioning from an individual contributor to a manager is remarkably similar to becoming a parent. We discuss the "Fundamental Attribution Error," why leaders must be "curious before furious," and why W. Edwards Deming was right when he said that 94% of failures are the fault of the system, not the people. Finally, Simon defines true innovation through the lens of systems thinking.In this episode, you’ll discover:* How to use the scientific method to diagnose complex organizational dysfunction.* Why a lack of an agreed-upon goal is the root cause of burnout, tech debt, and multitasking.* Why "technology solidifies process" and why you must fix the process before buying new tools.* Simon's early failure with micromanagement and the mindset shift required to be a great leader.* The surprising parallels between effective engineering management and parenting ("curious before furious").* How to apply the Theory of Constraints to find the biggest bottleneck in your delivery system.* Why solutions (Agile, AI) constantly change, but the core problems of management remain static.* The danger of the Fundamental Attribution Error: Blaming people instead of a flawed environment.* Simon's definition of innovation: Applying an existing invention to an entirely new context.Connect With Simon Copsey:* Website & Newsletter: https://curiouscoffee.club/* LinkedIn: https://www.linkedin.com/in/simoncopsey/Chapters:00:00 Welcome Simon Copsey: Delivery & Transformation Consultant01:19 From Code to Organizational Dynamics & *The Goal* 02:45 Using the Scientific Method to Diagnose Company Obstacles04:57 Case Study: How Lack of a Goal Causes Burnout and Tech Debt07:15 Why Technology Solidifies Bad Processes08:42 Failing as a Manager: The Micromanagement Trap11:41 The Parenting Analogy: "Curious Before Furious"13:09 The Theory of Constraints: Identifying Your Bottleneck15:03 Mindset Shift: Amplifying the Impact of Others16:20 Why Management Problems Outlast Technology Solutions18:27 Fundamental Attribution Error: Be Soft on People, Hard on Systems20:43 Innovation Defined: Applying Old Concepts to New Contexts21:46 Connect with Simon Copsey
What this episode covers
Simon Copsey is a delivery and transformation consultant who helps senior leaders unwind complex organizational obstacles in weeks, not years. Starting his career as a full-stack developer in the tech trenches, Simon shifted his focus from the code on the screen to the human systems behind it. Today, he uses modern management theory and the scientific method to help teams deliver better software to customers sooner. In this episode, Simon explains why throwing new technology at a broken process is a massive mistake—technology doesn't fix dysfunction, it just cements it. He shares how reading Eliyahu Goldratt's *The Goal* transformed his approach to diagnosing company issues, shifting from treating isolated symptoms (like high attrition or tech debt) to identifying the single underlying root cause, which is often a lack of an agreed-upon goal. Simon also opens up about his early failures as a micromanaging boss and why transitioning from an individual contributor to a manager is remarkably similar to becoming a parent. We discuss the "Fundamental Attribution Error," why leaders must be "curious before furious," and why W. Edwards Deming was right when he said that 94% of failures are the fault of the system, not the people. Finally, Simon defines true innovation through the lens of systems thinking.In this episode, you’ll discover:* How to use the scientific method to diagnose complex organizational dysfunction.* Why a lack of an agreed-upon goal is the root cause of burnout, tech debt, and multitasking.* Why "technology solidifies process" and why you must fix the process before buying new tools.* Simon's early failure with micromanagement and the mindset shift required to be a great leader.* The surprising parallels between effective engineering management and parenting ("curious before furious").* How to apply the Theory of Constraints to find the biggest bottleneck in your delivery system.* Why solutions (Agile, AI) constantly change, but the core problems of management remain static.* The danger of the Fundamental Attribution Error: Blaming people instead of a flawed environment.* Simon's definition of innovation: Applying an existing invention to an entirely new context.Connect With Simon Copsey:* Website & Newsletter: https://curiouscoffee.club/* LinkedIn: https://www.linkedin.com/in/simoncopsey/Chapters:00:00 Welcome Simon Copsey: Delivery & Transformation Consultant01:19 From Code to Organizational Dynamics & *The Goal* 02:45 Using the Scientific Method to Diagnose Company Obstacles04:57 Case Study: How Lack of a Goal Causes Burnout and Tech Debt07:15 Why Technology Solidifies Bad Processes08:42 Failing as a Manager: The Micromanagement Trap11:41 The Parenting Analogy: "Curious Before Furious"13:09 The Theory of Constraints: Identifying Your Bottleneck15:03 Mindset Shift: Amplifying the Impact of Others16:20 Why Management Problems Outlast Technology Solutions18:27 Fundamental Attribution Error: Be Soft on People, Hard on Systems20:43 Innovation Defined: Applying Old Concepts to New Contexts21:46 Connect with Simon Copsey
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Why Tech Transformations Fail: Be Soft on People, Hard on Systems - Simon Copsey | Ep 160
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