Why Telling Stories is More Important Than Ads

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytellingTune in to learnWhy they decided to start selling fitness apparel in the roller derby nicheHow non-product focused content turns prospects into customersWhy it’s important to release more products Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.

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How long is this episode of Shopify Masters?

This episode is 52 minutes long.

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This episode was published on November 5, 2019.

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