Why Telling Your Customers' Story Is The Key To Success

#AlexMoscow, CEO of 9mmPR has been working with CEOs for the past 20 years helping them to tell their story through the voice of their customers. Alex explains why you mustn't sell overtly using PR. You have to speak with the voice of your customer. Do you really know why they bought from you? Why they disqualified your competition? How far you have help them come? If you don't really know what problem you solve, it makes your sales a matter of luck rather than judgement. Understanding "Why?", "So what?", " Who cares?" This is incredibly powerful and  missed by so many of your competitors. Good stories don't make you the hero. Your customer is the hero. You are Sherpa Tensing or Obi Wan. You are not Sir Edmund Hillary or Luke Skywalker, your customer is. Alex recommends you act out the story which lets them see themselves in your stories. He reminds us that we love to earwig a good conversation. We discuss why it's vital to enter the conversations that your prospects are already having using micro-narratives. What makes you, your market's perfect partner? In a world where time is a scarce commodity, failing to have a clear answer to this question means you will routinely find yourself in competitive situations. Give a clear answer and you are the only one they speak to. How do you position yourself as the aspirational choice? What makes people want to be part of the community that grows up around you? Are you using testimonials as powerful micro-narratives that make your clients the hero? PR lets you borrow the credibility of your customer and the editorial team without blowing your own trumpet. Alex elevates the why and the impact to help you tell stories that emotionally engage your target audience. If they are triggered emotionally, they will take action and contact you. Check out the freakonomics podcast for a fresh view on stuff you think you know and the book "The Great Mental Models" by #ShaneParrish Contact Alex if you want to raise your profile in the press: Alex’s Profile:linkedin.com/in/alexmoscowWebsite: 9mmpr.com  (9MM Public Relations Ltd)Phone: 07967 604 652 (Mobile)Email: [email protected]