Why Tennessee vs. Oklahoma is bigger for Brent Venables than Josh Heupel

Tennessee football roars, and its ticket prices soar. First up, the roaring. Tennessee will play a pivotal game at Oklahoma on Saturday in the Sooners’ first SEC game, while Josh Heupel returns to Norman after a celebrated Sooners career. On today’s episode, hosts Blake Toppmeyer, Adam Sparks and John Adams examine the Vols’ clash with Oklahoma before debating Tennessee’s decision to hike ticket prices in 2025 to combat new expenses. Is this a make-or-break game for the Vols’ playoff hopes? Well, it’s more make than break. Considering the opponents that remain on Tennessee’s schedule, the Vols would be well-positioned for a playoff resume if they beat the Sooners. If they lose in Norman, that doesn’t wreck Tennessee’s playoff chances, but it would need to at least split with Alabama and Georgia. Later in the episode, an examination of why Tennessee will raise ticket prices next year, as a way to offset expected revenue-sharing costs that are around the bend.