Why tension in GTM isn’t a bad thing

“We don’t have enough at bats!” ⚾ “Sales never follows up on the leads we give them!” 😢 Tension between marketing and sales is (and probably always will be) a given. Is it #RevOps’s job to fix it? According to Niel Hildebrand III NO. ❌ Not really. It’s our job to step back and figure out how to get marketers to think about engagement from an account perspective and sales to not burn their reputation by AI bot 🤖spraying their accounts and blaming others for zero engagement. Or maybe we shake them all up and point out our messaging and targeting needs a total revamp. 💥 Someone had to say it 🤷And that someone is #revops For more on balancing tension with the GSD attitude all operators need, listen to the full #revopsaf episode. Follow Niel on LinkedIn: https://www.linkedin.com/in/nielhbrand/ Visit revopscoop.com to join a community of 15K+ RevOps professionals.