Why the AI Rollout Is Such a Mess (and Where Humans Still Win) with Sean Richards | Concordia University

AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True, and this is the opener of our new season, Past the Pilot — what marketing teams are actually doing now that the AI experiments are over. To set the table, I wanted someone who teaches this stuff and actually uses it.Sean Richards is a creative director, copywriter, and educator who's spent nearly eight years teaching marketing at Concordia University. We get into why Gen Z feels like it's holding the bag on AI, the token subsidy nobody's pricing in, and why higher ed is due for a reckoning. Sean explains how he teaches AI in the classroom — discipline and critical thinking first — and why more output isn't the same as more value, using a brutal 30-articles-in-a-week client story to make the point. He also points to Canva's "clear the decks" week as the gold standard for rolling AI out the right way.Then we land on where human judgment still wins, with songwriting and Suno as the example: a thoughtful human on the front end, AI in the middle, and a human touch on top. Stick around for AI Roulette, where a snarky bot calls Sean out for teaching marketers to demand proof by day while writing a musical about chasing Bigfoot by night.Hear Sean's musical, Yeti or Not, at https://yetiornotmusical.com and connect with him on LinkedIn.🎧 More episodes: https://mightyandtrue.com/insights/podcast/ 📬 Newsletter: https://mightyandtrue.com/insights/newsletter/ 📝 Substack: https://kevinkerner.substack.com/I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.Catch the video version of the podcast on our YouTube channel.👉 Catch all our episodes at www.techmarketingrewired.com📩 Got a guest idea or question? Email us at [email protected]🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.📰 Subscribe to Kevin's Substack at:  Subscribe to Kevin's Substack at:  https://kevinkerner.substack.com/📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.www.mightyandtrue.com