Why the best CMOs think like CEOs

from Brandformance · host Pranav Piyush

In this episode, Pranav Piyush sits down with Sam Allen, CEO of Iterable and former Chief Pipeline Officer at Salesforce, to discuss the evolving role of marketing leadership.They explore:Why CMOs often struggle in boardroomsThe tension between short-term pipeline and long-term brand buildingWhat CEOs actually expect from marketing leadersHow the best CEO-CMO relationships workWhy marketing leaders must think like general managersHow AI is changing hiring, org design, and leadershipWhy every company needs to build an AI-native cultureIf you're a CMO, VP Marketing, founder, CEO, or growth leader, this conversation offers a rare executive-level perspective on leadership, marketing strategy, and the future of work.

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This episode is 39 minutes long.

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This episode was published on June 15, 2026.

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