Why the Best Farm Rarely Wins

Liquid Death convinced people to pay $2 for a can of water — the most commoditized product on the planet — by refusing to look like every other water brand. They didn't make better water. They made memorable water. In a crowded market, the product that wins isn't the best one. It's the one people remember. This video breaks down six ways to differentiate, whether you're selling salad mix, water, or anything in between. Watch the video version over on our YT Channel!  Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com